- Overview
Nikon Professional Services (NPS) has been a trusted partner for photographers, providing expert support and technical assistance for over five decades. NPS ensures photographers can focus on their craft while receiving timely, professional help.
- Problem / Challenge
Professional photographers often face equipment malfunctions or technical issues that can disrupt their workflow. Lack of immediate support or slow repair times can result in missed opportunities and delays in project delivery.
- The Solution
NPS offers personalized support, expedited repairs, and expert advice to keep photographers up and running, ensuring minimal downtime and optimal performance.
Scope of Work and Timeline
All the activities involved in this project displayed over a 02 months timeline.
Understand
User Research
Business Model
Long Term Goals
Define
Proto-Personas
MVP User Flows
Design Principles
Moodboarding
Ideate
Visual Inspirations
Building Blocks
Wireframing
Prototype
High Fidelity Designs
Prototypes
Long Term Goal
To continuously enhance customer experiences by leveraging data-driven insights, fostering innovation, and strengthening brand loyalty, ultimately becoming the leading choice for photographers and creatives worldwide.
- In 50 years time Nikon will be the largest Photography platform in the region.
Design Principles
Defining the top 5-6 design principles for the Valiant Finance platform
Simple
Human
Activates Gratitude
Social
Instant
Accessible
Upgrade your kit
Enhance your photography with the latest gear designed to boost performance and creativity. Stay ahead with top-quality equipment that meets your evolving professional needs.
Membership Benefits
Enjoy exclusive access to expert support, expedited repairs, and personalized advice. Maximize your efficiency and peace of mind with priority services tailored for professional photographers.
Membership Registration
Join Nikon Professional Services for exclusive benefits, priority support, and expert assistance. Register today to unlock a seamless experience tailored to professional photographers.
Gears that suits your needs
Discover a range of high-performance equipment tailored to meet your specific photography requirements. Whether you’re shooting in the studio or the field, Nikon offers reliable and innovative gear for every professional. Elevate your craft with tools designed for excellence.
- Key Takeaways
Innomad provided a holistic UX solution that significantly improved Nikon Singapore’s NPS (Net Promoter Score) by focusing on customer-centric design and seamless user journeys. The redesign streamlined the feedback collection process, making it more intuitive and accessible for users across multiple touchpoints. Our team optimized the NPS interface for both desktop and mobile, ensuring a consistent and engaging experience regardless of device. By integrating user feedback and implementing data-driven improvements, we helped Nikon Singapore enhance customer satisfaction and loyalty, positioning them for sustained growth and deeper customer engagement.
